‘Beyond the paycheck’ campaign attracts top talent with real value.

The oil and gas industry is highly competitive, with companies constantly vying for a limited pool of qualified candidates. To stand out, Nine needed to showcase what made it different beyond just salary. Our campaign focused on a single, powerful message: joining Nine puts money back in your pocket. We highlighted how the company's unique benefits package directly translated into significant savings for employees.The targeted digital campaign on Meta was a key part of our strategy. This work was so successful that it helped our agency win the AMA Lantern Award for Agency of the Year.