‘Day in the Life’ campaign fuels recruiting efforts.

To help Cemex attract top talent for hard-to-fill operator and driver positions, I concepted and executed this video series. Each video in the collection explores the diverse career opportunities and daily life at Cemex, featuring personal stories and insights from employees. Deployed across social and email campaigns, these engaging and informative videos successfully give candidates a clear look at the passion, challenges, and rewards of a career with the company.